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Retailers as Catalysts: Driving Market Growth and Upstream Innovation
- Which retailer commitments across feed, welfare, traceability, and certification are most effectively pulling innovation upstream? How are retailers supporting fishery improvement projects and aquaculture upgrades to accelerate technology adoption across the value chain?
- Where do retailers see the greatest demand and innovation needs and how are they setting standards for new solutions to enter the market without stifling progress?
- What opportunities exist for partnerships across retailers, producers, tech providers, innovators, and NGOs to scale solutions?
- What data and insights can retailers share to guide product development, and how are they influencing consumption through portioning, merchandising, seasonal rotation, product formats, and messaging?
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