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Undercurrent News is a media company covering global seafood news, prices and trade.' Founded by journalists, they take pride in their unrivalled coverage, business focus and in being 100% independent. Their aim is to shed light on the complex supply, pricing, demand and consolidation dynamics of this internationally traded commodity, allowing their readers to run their businesses better. Alongside daily coverage of markets, prices, and companies, they get exclusives, provide insight and break news on acquisitions before anyone else does, and they strive to go in-depth and get the story behind the news. This approach has seen UCN continue to expand to become the world's most-trusted news site covering the global seafood trade.