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JCB is doubling down on its North American strategy, including by showcasing its 335-horsepower tractor at one of the largest U.S. ag shows.

A landmark global study has found that soil degradation is significantly reducing crop yields, with a 10% increase in degradation cutting agricultural output by about 2%. Researchers estimate that reversing just 10% of human-caused soil damage could generate enough food to feed over 70 million people. Evidence shows that policy interventions, sustainable land management, and new technologies—such as satellite monitoring—can help restore soil health and improve agricultural productivity. The findings emphasize that declining soil quality is not inevitable and that coordinated actions can deliver measurable environmental and food security benefits.

Practical Farmers of Iowa is offering financial support and educational resources to Midwest farmers interested in cover cropping.