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The ag machinery market might be one step closer to a rebound as AGCO’s CEO reported an increased interest in the company’s machines at the Farm Progress Show.

The pest threat landscape is changing and with it approaches to safeguarding the food system

New research shows unanimous support for regenerative agriculture among UK food industry professionals, who view it as crucial to the future of British farming, but significant gaps in knowledge and commercial concerns remain. While most businesses are already using or considering regenerative ingredients, competitive pricing, proven environmental benefits, and improved traceability are key factors influencing wider adoption. Barriers include limited understanding, availability, lack of consumer demand, and difficulty verifying environmental claims. The findings highlight a strong need for better education, communication, and clear standards to help the food sector realize the full benefits of regenerative farming.

Tellia, a voice AI start-up based in San Francisco and Paris, has raised $5 million in pre-seed funding to expand its agricultural data platform in the US and Europe. The company offers a voice-first AI assistant enabling farmers and agronomists to record field data through phone calls, voice notes, and messaging, automatically converting these into structured digital records. Tellia’s solution addresses the challenge of digitizing farm data without adding extra work, replacing traditional notebooks and manual reporting, and is already in use across 400,000 hectares with clients in various agricultural sectors. The new funding will support further expansion and development of Tellia’s AI-powered tools, aiming to make farm software as easy to use as making a phone call.